4 Ways To Market Your Business Online On The Cheap
One of the wonderful things about the internet is that its one of the best ways to market your business online on the cheap. Whether you run a service business, have created a cell phone app or any other type of niche online business – you can market it on the web, all while pinching pennies.
This article covers four ways to market your business online on the cheap, and how best to go about each one. These ideas apply to any niche business that wishes to harness the power of the internet for promotional purposes. See our top four picks below.
1. Word of Mouth -
There’s no doubt that word of mouth is one of the best and smartest ways to harness the reach and power of the web, while keeping more dollars in your wallet. However, there are various word of mouth programs which you can use to drive traffic and sales for your online business, which one is right for you depends on what your goals are and how much time and resources you have to devote to it. Also word of mouth can be as simple or complicated as you wish, you can simply incorporate a small website only program where site visitors become your referral magnets or you can go all out and create an affiliate program and make a formal mission out of it. Your business, your choice – just be sure to choose the one that aligns with your overall goals and marketing objectives. Plus there’s the added benefit of this being a low cost promotional effort.
2. Email -
Although email marketing is not free, it is indeed low cost. For example, one of the most popular email service providers is Aweber, who charges as low as $19.99 a month for up to 500 subscribers. A frugal marketing effort to say the least. However anyone can sign up for Aweber, it’s another story to create a success email marketing campaign. Our advice is to seek out a mentor in your space that you can consult with to get your campaign off the ground running. Look to other bloggers in your niche as well, for advice and tips.
3. Social Media -
The cat is out of the bag. Pick up any major magazine or read any popular blog and you’ll see nothing but accolades and praise for the new web darling of the decade – social media. Which is unequivocally made up of (as of today) Twitter, Facebook, Pinterest and Google Plus. Pick one and create a marketing campaign that rivals that of a large print ad in The New York Post. However as noted above, seek the counsel and expertise of someone who has already created a successful social media campaign to learn the ropes from someone who has already been there, done that. Why make your own mistakes, when you don’t have to. Let others teach and guide you.
4. Giveaways/Contests -
Not only is this a frugal way to market your online business, but it’s also one of the most fun. Both for giver and receiver. The thing is that just about anything can be given away. From stickers to calendars to keychains or ebooks – which means there’s no shipping. Find a cost effective solution that gets your customer base excited but doesn’t hit the wallet hard. Get creative, have fun and be sure to also promote the giveaway on your site or blog – for max exposure all around.
Marketing online has never been easier or more accessible, you just need to know how to best harness the power of the web – and all its many tools. Try one of our low cost marketing ideas today and take your online business to new heights tomorrow. Which idea do you plan to implement? Let me know below in the comment area.
This is a sponsored post, however all the points and views are my own.
Find me on Google+