Boticca.com is an online artisan jewelry store. They sell amazing one-off, handmade items from designers from all over the world. Their mantra ‘I’d rather wear a unique story’, says it all, their products are unique and their designers are varied and diverse.

Being the social company that they are, Boticca have had a lot of success using social media platforms. They have recently used their business acumen to compile some of the information found through two of their favorite channels: Facebook and Pinterest. With over 27,000 likes on Facebook and over 714 followers on Pinterest, Boticca were not short of customer data.

They based their study on a group of 50,000 visitors to each site and made a note as to what the customers did as a result of a visit to the platform. This handy infographic displays the 5 most prominent trends they discovered:

Jewelry and Social Media – A New Study was researched and compiled by Boticca.

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