3 Pinterest Strategies For Churches
Although Pinterest launched in the year 2010, it has become a force to be reckoned with today. Recent statistics place the image-based social network as the third largest on the web just behind Facebook and Twitter with over 10 million users and 17 million unique monthly visitors.
image via (Google CC)
With that in mind, it’s no secret Pinterest has become the go to destination for web marketers to try and reach a mostly female driven audience. As a church, your purpose is to get the word out any which way you can, but do so strategically. See below my top picks for clever Pinterest strategies for churches.
3 Clever Pinterest Strategies For Churches
1. Feel Good Stories -
As a church you have the awesome opportunity to showcase items of interest to the spiritually minded among Pinterest users, and since 80% of users on the site are women – another great stat for you to potentially bank on. I would imagine that the Reader’s Digest is full of great Pin It opportunities for your page, since they have many feel good stories on the magazine and their corresponding website. Another good source of “feel good stories” is Pick The Brain.com, Pockets.com and Zen Habits. You could alternatively also post personal stories from your own congregation and attach an actual image from real people you know. The ideas are endless on this one and be glad – you’re in a great niche for the vast and fun Pinterest playground.
2. Quotes -
Since Pinterest is known for quotes as they are quite popular on the site, this is one area a church could easily dominate. What a great way to drum up interest and traffic to your site. Think of inspirational, enlightening and insightful quotes with a spiritual bent that you think readers will resonate with. Find some online and then Pin them to your page or make some and then pin. Get creative and make sure your image complements the quote, because remember Pinterest is all about images. Although an image is not needed in every quote, the quote itself should look good and be enticing to the eye.
3. Spirituality Boards -
This could take the form of script versus, Christian songs, spiritual book titles, and so much more. The ground is mighty fertile here for clever and useful spiritual boards on Pinterest. For example, on a Christian songs board you could list good Christian music titles whether in CD or MP3 form and then make mention of who the artist is, what the song is about and why you selected the piece for the board. As always remember to pick a great matching image for the PIN and pin often to the board.
As you can see, a church is a great candidate for Pinterest marketing and outreach. Use it wisely and feel free to think outside the box and think of your specific congregational needs.
Hope you enjoyed this article and found a nugget of wisdom (or two) you can now apply in your own situation today.
What other “Pinterest for churches” ideas can you add to the mix? Tell me below.
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