I’ve said it once and I’ll say it again. To traverse the massive sea that is the web, you need to NICHE your way to clients and an income stream.

You can’t simply state that you’re a web designer, you need to niche yourself into a “web designer for hair dressers”.

You can’t simply state that you’re a programmer, you need to market yourself as a “programmer for real estate agents” and their websites.

Get my drift.

The web is to LARGE a place to be the Jack and Jane of all trades. Narrow it down, find a specific group of people to target and you’ll be one step closer to reaching them and making them a client.

This is what you want, isn’t it?

To get paying clients who are willing and able to pay YOU for your services and or products.

You must very specifically go after a certain demographic.

The more specific you are, the better your odds of reaching them and getting them to sign up as your paying client.

Below we highlight 19 ways to niche your way to profits.

1. Location

With this idea, you can go after those who live in a certain county, state or city. For example, if you’re a social media consultant you can market yourself as the go to person for those who live in or near the city of your choice such as the San Diego social media consultant.

2. Age

This one is nice and broad. You can target teenagers, seniors, middle age women, boomers, tweens, women over 50, etc.

3. Gender

Pretty simple idea here, target men or women. Not both.

4. Profession

This one is also great because there are tons and tons of professions you can include as your target market. Anything and everything from plumbers to lawyers and teachers to real estate agents are game for your marketing efforts.

5. Education

Maybe you’re a snob and only wish to deal with other snobs. Go for it. Market yourself as the go to snob of choice amongst your ideal clientele.

6. Income

Is your service or product geared toward people of a certain income? Maybe those who make 120,000 a year or more in salary or perhaps you have a modestly priced product where those who make less than $30,000 a year are game. If so, market accordingly.

7. Ethnicity

Do you want to target exclusively to Indians, African Americans, Chinese, Puerto Ricans or only to Americans? This is a great marketing angle and if executed properly – could net favorable results.

8. Religion

Again, it’s all about marketing and how to set up your campaigns to reach a very specific group of people. It’s not about exclusion but focused marketing. In this idea, there are Christians, Buddhists, Atheists, Catholics, Baptists and so on.

9. Diet

This one is a fantastic way to reach a passionate and very vocal group of people. Whether you seek out vegetarians, vegans, body builders, Atkin diet lovers or Weight Watcher fans – this is a dedicated and very passionate group of folks.

10. Sports

Another broad and large demographic to target. Also remember there are many variations within this niche as well, such as team sports vs individual play sports and much more.

11. Politics

A heated and vocal group as well. When you pitch your product or service to this group, keep in mind – that they will expect a BS-free zone, but they might challenge you every step of the way. An interesting group to target but very viable and potentially quite profitable.

12. Height

Assuming you have a wacky, silly or height focused service or product this could be the way to go for you. Get creative and you never know how this might pan out.

13. Weight

Same as above.

14. Family Size

Those with four or more kids, single parent homes, gay parents, large extended families, blended families, etc.

15. Military Status

Vets, deployed, Coast guard.

16. Music

With this idea you would pick a genre of film. For example comedy fans, action, thrillers, sci fi, documentary lovers and so on.

17. Movies

Same as above.

18. Job Title

MD, PHD, RN, CNA, CPA, etc.

19. Marital Status

Single, married, divorced, widowed, domestic partners, civil unions.

What do all these niches (or demographics) have in common? They are all easily IDENTIFIABLE.

When you can easily identify your market, you can then easily find ways to reach them.

Case in point? The diet niche. Specifically the vegetarian diet.

Where do vegetarians hang out?

How would you reach them?

What books and magazines do they read?

What sort of things are they interested in?

What do they buy?

See my point. Marketing all of a sudden becomes easier and way more manageable. It’s all laid out, all you have to do is connect the dots.

Don’t JUST be anything, be the cool guy (or gal) that services fill-in-the-blank here. This could be anything from podiatrists in Midwestern states, plumbers who are named Joe, married men that are married to redheads, bald woman, teenagers with black hair, flight attendants that are blond. The list goes on and on.

NOTE: Just make sure that when you pick a niche or demographic you don’t pick something so obscure, that there are only 5 such people in the world. That’s not MUCH of a market. You need to make sure it’s a big enough group to sustain whatever you’re trying to do.

Do you niche?

If so, what group do you target and how do you best reach them. Tell me below in the comment area.

p.s. Stay tuned for my next post. It’s a doozie. (you won’t want to miss)

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