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Predictions For Pay Per Click In 2012
Any PPC agency worth its salt will be making educated guesses as to where the pay-per-click market is headed and we have arrived at some of our own for 2012.
Prediction 1: Tablet targeting takes off.
Mobiles weren’t targeted in the past for pay-per-click as the screens were too small for users to enjoy a full-screen user experience. However tablets will change this. People are using their mobiles as mini-computers more frequently and that makes pay-per-click in these areas an objective. IPads and Androids are being sold in their droves and Google introduced its new Adwords targeting campaign last week which gives advertisers a greater control in the tablet-using audience that they reach.
With tablets pampering our need to download data continuously, a specific agenda for tablet-targeting will be a necessary objective for pay-per-click marketers in 2012.
Prediction 2: Getting rid of ads
Ads slow down network performance times and are declining in use as people strip them from their content. Ad Block Plus, Readability and the Reader function in IOS 5’s Safari browser on iPhones and iPads all indicate that users don’t want ads littering up their screens.
The impact that the widgets will have is as yet hard to predict but indicators point to advertisers experimenting with new forms of promotion in the coming months.
Prediction 3: Transparency of PPC
The great thing about PPC is its utterly transparent. It literally screams: “I am a pay-per-click button and I’m not trying to hide anything.” This means it has accountability; you are paying for an expected return on your investment.
Google has cottoned on to link-spamming and has devoted considerable resources into eradicating this widely used SEO method. This means the tactics of UK SEO Consultancy’s are going to have to become cleverer in 2012 to raise websites into the top page rankings. However, PPC already toes the line, with tablets offering a new marketing avenue, 2012 could spell a good year for this advertising tool.
Missy Diaz is primarily a freelance writer (and blogger) that offers a popular guest blogging service to website owners. She also creates WordPress powered websites and blogs and is the author of Super Blogga, a fun action packed pocket guide aimed at new blog owners with over 70 bite size tips available as an ebook and on Amazon.
